In Seattle’s gray weather, Jordan River’s bright yellow trucks are a ray of sunshine in a cloudy day. You can see them crossing the local highways, on their way to Oregon, California or any other state, filled with people’s lives and hopes, on their way to a new beginning.
Owners, Sharon Joseph and Kobi Bracha, arrived to the US in the 90’s as part of their post-army big trip. After traveling they started working in the east coast moving industry, a must-stop for any IDF veteran. The moving industry suffered from a bad reputation at the time. “Unfortunately, I still hear stories even today. This just makes us work harder and be committed to high standards” says Sharon.